I’m so honored to have been featured on the Profit is a Choice Podcast, interviewed by my friend Michele Williams of Scarlet Thread Consulting. Michele and I were introduced years ago by a mutual friend, Kate the Socialite, and have worked together on countless projects together.

Over the summer we had the opportunity to chat about all things branding, and specifically about how we worked on Michele’s latest project, Metrique Solutions. I loved chatting with Michele and am so excited to have been part of her launch team for Metrique!

Branding is clearly a topic near and dear to my heart, and Michele touched on some really important, and sometimes controversial, topics in the industry. From creating your own logo when first starting your business to what a “brand refresh” is, we covered it all. If telling your “story” through your brand seems a daunting project, this episode may help it seem a little less scary!

Click here to listen to the full Episode (No. 205): Creating a Brand with a Story for Your Design Firm

About Profile is a Choice: Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.